Trends

When speaking about viral in relation to computers, you would normally mean those nasty little programmes that destroy information on your computer and pass from user to user. As such, it is a word dreaded by all computer owners- especially myself as I know from experience how difficult a major infection can be to deal with. However, whenever I speak of viral marketing, it is not what it seems and I certainly don’t mean using a computer virus to spread news about your business. Think about how a virus spreads from on person to another. One person gets sick and through contact with other people they spread the virus to these people. In turn, those people then also spread the virus further. What is the next step after this? The answer of course, is an epidemic. That is the very concept of viral marketing- to create an epidemic of demand for your business. The idea is to get everyone to spread your marketing message around because they want to. When I create Viral marketing material I...

Viral marketing has always been a cool term for word-of-mouth advertising online. It's where people discover about your website service or products through other people. Broadcasting an electronic mail with an advertisement at the footer of your emails is a good way to spread the word. Having an ezine also increases your visibility on the Internet. There are also bulletin boards that talk over products and services and grade them. Viral marketing’s referral proficiency works like the snowball effect, which grows exponentially the visibility of your business. Acquiring personal recommendations to try a product or service is a excellent way to establish credibility and trust in the company. Replicating these referrals to other people makes the customer actively engage themselves and not passively hear about the products advantages. Viral marketing is also an excellent way to keep advertising costs way down. Sharing an article from an ezine keeps the content intact, is free and ...